Table of Contents
JOFL Restaurant Group
1.
Case Study
7.
Supply Chain Integration
8.
Streats
3.
Technology
6.
Statistics
6.
Ghost Kitchens
4-5.
Co-Branding Approach
8.
Partnership
8.
Potential Revenue
9.
Why Partner?
11.
Challenges & Solutions
13.
Joey’s
2.
Small Footprint
10.
Estimated Cost
12.
Next Steps
14.
Our Vision
Our vision is to deliver our crowd
favourites to the community through
quick and convenient channels-
revolutionizing fast dining choices at
convenience stores and gas stations.
History
Established with humble beginnings, Joey’s Group of Companies
(JOFL) has evolved into a dynamic conglomerate with a rich
history in the hospitality and food industry.
Dual Restaurants Concept
Introducing the innovative concept of dual restaurants allowed
JOFL to optimize space usage, running two distinct brands from a
single location.
Pivoting for Efficiency
In response to challenges like rising rent expenses, JOFL has
demonstrated adaptability. The company strategically pivoted to
open in smaller spaces, effectively leveraging fixed expenses.
Ghost Kitchen Innovation
Embracing the trend of ghost kitchens, JOFL has further
expanded its revenue streams. The introduction of ghost kitchen
brands not only showcases adaptability but also provides
partners with an additional area for incremental revenue.
Brand Diversity
JOFL boasts a diverse portfolio of franchisable brands,
ranging from Streats to Joey’s Fish Shack. These brands offer
unique culinary experiences, catering to various tastes and
preferences. We’ve got something for everyone. Whether your
customers seek snacks, drinks, or trendy grab-and-go meals,
our portfolio covers it all.
Local Connection
Convenience stores thrive on community ties. Our brands adapt
to local nuances, reflecting neighborhood favourites and regional
flavours. By tailoring offerings to your area, we ensure your store
becomes an integral part of daily life for residents.
With JOFL, you are able to pick and choose which brands fit best
for the area. Our tailored approach ensures that your convenience
store becomes more than just a stop—it becomes a destination.
Since 1985, we've grown
into one of North America's
largest seafood restaurant
chains, but we've never
swayed from our original
mission: to serve the best
fish & chips that are always
battered & cut in-house.
We also require fewer employees because of our unique operations, menu, and
facility design, meaning more cost savings.
With its proven track record and commitment to quality, Streats serves as an ideal
addition to any convenience store, enriching the overall customer experience and
driving satisfaction.
Perceived as a healthy QSR,
Streats leaves convenience
store customers satisfied
with their purchase, offering
a seamless transition from
traditional convenience fare to
elevated culinary experiences.
Streats stands as our brick-and-
mortar secondary brand, boasting
exceptional brand recognition and
a growing presence with 23 stores
and counting. Renowned for its
diverse and flavourful offerings,
Streats represents our bread and
butter in the culinary landscape.
Dumpling Factory caters to everyone
with its diverse range of dumpling
creations. Perfect for sharing and
offering something for every palate, it's
a quick, convenient, and filling option
that appeals to a wide demographic of
convenience store shoppers.
Our ghost kitchens' menus also offer a
uniquely zero-waste concept.
Tender Lovin Chicken targets the
14-34 age group, aligning perfectly
with the majority of convenience
store shoppers. With full meal-based
offerings and a focus on halal chicken,
it satisfies the growing demand for
halal foods, providing flavourful
options for discerning customers.
Add More Fries is a playful stunt food
brand that revolves around Streats's
current ingredient deck. With its fun
and innovative offerings, it appeals
to a young demographic, making it
perfect for late-night cravings and
aligning well with the extended
hours of convenience stores.
They are based around ingredients that are shelf-stable
and non-perishable to eliminate the usual food waste that
many other restaurants or food providers experience.
58% of c-store visits are made up of Gen Z
(19%) and Millennial’s (39%).
56% of Gen Z non-convenience shoppers
said they would be more likely to shop at a
convenience store if it served hot food.
19% of c-store shoppers say they will not
consume food products because there are
no healthy choices.
Mean age of C-Store shoppers
41 Years Old
46%
Gen Z & Millennial
Daily C-Store Visit Rate
TECHNOLOGY
STATISTICS
JOFL proposes integrating an enterprise-level POS
system to streamline operations by consolidating
orders from various sources into a single screen.
This integration simplifies store operations,
centralizes order processing, reduces the
complexity of managing multiple delivery
platforms, and ensures efficient order fulfillment.
Additionally, the POS system offers real-time
analytics, providing insights into sales trends,
popular items, and customer preferences,
enabling store operators to optimize offerings and
maximize revenue.
CASE STUDY
Taylor’s Convenience + JFS
Wallaceburg, Ontario
Joey’s Fish Shack Wallaceburg welcomed
over 700 guests in their frst week!
Initial sales figures strongly outpaced industry
averages for new quick-service restaurants
in similar communities, and continues to
exceed expectations.
A post promoting the grand opening earned
more than 950 likes, 870 comments, and
290 shares—huge for a town of just 10,000.
This kind of buzz turns a new restaurant
opening into a must-visit event.
Our Annual Sales Per Square Foot:
The general estimate for average annual sales
for convenience stores is $740 per square foot.
$3,156
JFS Wallaceburg Customer Count
vs Industy Average
100
200
300
400
500
600
700
800
Week 6
Week 5
Week 4
Week 3
Week 2
Week 1
Industry
Average
JFS
Wallaceburg
Consumer Shift
Over 50% of our food sales are through take-out
and delivery, reflecting changing consumer habits.
Ghost Kitchen Advantage
Utilizing proven ghost kitchen brands maximizes
efficiency and capitalizes on existing ingredient decks.
Seamless Customer Experience
Customers enjoy a seamless experience with
diverse options, ranging from traditional comfort
foods to fast-food favourites.
Demographic
Our secondary brand, Streats, offers vegan,
vegetarian, gluten-free, and halal options,
appealing to a broad demographic.
Versatility and Inclusivity
JOFL ensures diverse choices, catering to both
traditional and health-conscious preferences,
establishing us as a versatile and inclusive
culinary partner.
PARTNERSHIP
CO-BRANDING APPROACH
SUPPLY CHAIN INTEGRATION
JOFL is committed to ongoing marketing initiatives using digital and traditional channels to drive customers
to convenience stores, highlighting unique culinary offerings, promotions, and partnership branding.
Strategic partnerships with convenience stores aim to transform these locations into culinary destinations,
enhancing the customer experience through JOFL brands and ghost kitchens. Targeted promotions and
incentives will attract customers interested in diverse food options, ensuring that increased foot traffic aligns
with the culinary offerings, benefiting both JOFL and the convenience stores.
Seamless supply chain integration is guaranteed through JOFL's reputable distributor partnerships, ensuring
a consistent and reliable supply of high-quality ingredients for JOFL brands and ghost kitchens within
convenience stores. These trusted partnerships optimize inventory management, keeping proprietary items
well-stocked and minimizing supply chain disruptions. With a proven track record in servicing convenience
stores, these partners align with JOFL's commitment to flexibility and adaptability.