CASE STUDY
Taylor’s Convenience + JFS
Wallaceburg, Ontario
Joey’s Fish Shack Wallaceburg welcomed
over 700 guests in their frst week!
Initial sales figures strongly outpaced industry
averages for new quick-service restaurants
in similar communities, and continues to
exceed expectations.
A post promoting the grand opening earned
more than 950 likes, 870 comments, and
290 shares—huge for a town of just 10,000.
This kind of buzz turns a new restaurant
opening into a must-visit event.
Our Annual Sales Per Square Foot:
The general estimate for average annual sales
for convenience stores is $740 per square foot.
$3,156
JFS Wallaceburg Customer Count
vs Industy Average
100
200
300
400
500
600
700
800
Week 6
Week 5
Week 4
Week 3
Week 2
Week 1
Industry
Average
JFS
Wallaceburg