Consumer Shift
Over 50% of our food sales are through take-out
and delivery, reflecting changing consumer habits.
Ghost Kitchen Advantage
Utilizing proven ghost kitchen brands maximizes
efficiency and capitalizes on existing ingredient decks.
Seamless Customer Experience
Customers enjoy a seamless experience with
diverse options, ranging from traditional comfort
foods to fast-food favourites.
Demographic
Our secondary brand, Streats, offers vegan,
vegetarian, gluten-free, and halal options,
appealing to a broad demographic.
Versatility and Inclusivity
JOFL ensures diverse choices, catering to both
traditional and health-conscious preferences,
establishing us as a versatile and inclusive
culinary partner.
PARTNERSHIP
CO-BRANDING APPROACH
SUPPLY CHAIN INTEGRATION
JOFL is committed to ongoing marketing initiatives using digital and traditional channels to drive customers
to convenience stores, highlighting unique culinary offerings, promotions, and partnership branding.
Strategic partnerships with convenience stores aim to transform these locations into culinary destinations,
enhancing the customer experience through JOFL brands and ghost kitchens. Targeted promotions and
incentives will attract customers interested in diverse food options, ensuring that increased foot traffic aligns
with the culinary offerings, benefiting both JOFL and the convenience stores.
Seamless supply chain integration is guaranteed through JOFL's reputable distributor partnerships, ensuring
a consistent and reliable supply of high-quality ingredients for JOFL brands and ghost kitchens within
convenience stores. These trusted partnerships optimize inventory management, keeping proprietary items
well-stocked and minimizing supply chain disruptions. With a proven track record in servicing convenience
stores, these partners align with JOFL's commitment to flexibility and adaptability.