History
Established with humble beginnings, Joey’s Group of Companies
(JOFL) has evolved into a dynamic conglomerate with a rich
history in the hospitality and food industry.
Dual Restaurants Concept
Introducing the innovative concept of dual restaurants allowed
JOFL to optimize space usage, running two distinct brands from a
single location.
Pivoting for Efficiency
In response to challenges like rising rent expenses, JOFL has
demonstrated adaptability. The company strategically pivoted to
open in smaller spaces, effectively leveraging fixed expenses.
Ghost Kitchen Innovation
Embracing the trend of ghost kitchens, JOFL has further
expanded its revenue streams. The introduction of ghost kitchen
brands not only showcases adaptability but also provides
partners with an additional area for incremental revenue.
Brand Diversity
JOFL boasts a diverse portfolio of franchisable brands,
ranging from Streats to Joey’s Fish Shack. These brands offer
unique culinary experiences, catering to various tastes and
preferences. We’ve got something for everyone. Whether your
customers seek snacks, drinks, or trendy grab-and-go meals,
our portfolio covers it all.
Local Connection
Convenience stores thrive on community ties. Our brands adapt
to local nuances, reflecting neighborhood favourites and regional
flavours. By tailoring offerings to your area, we ensure your store
becomes an integral part of daily life for residents.
With JOFL, you are able to pick and choose which brands fit best
for the area. Our tailored approach ensures that your convenience
store becomes more than just a stop—it becomes a destination.