Joey’s Fish Shack Investor Guide 2025
PG 4
Why FasT Casual
Seafood?
• Customers are looking for low-fat, healthier protein
options and the emegence of fast casual seafood has
seen an upwards growth in popularity.
• Fish is tied to a wide variety of culinary heritages from
Mediterranean, Asian, North America, British & more
making it a very inclusive food category.
• Considered a good option for vegetarians that allow fish
in their diet.
• Lower amount of competition compared to other food
categories creating lots of growth opportunities.
• Growing trend, the popularity of seafood and our trend
sensitive menu ensures we are current with flavours at
all times.