Investor Guide 2025
Joey’s Fish Shack Investor Guide 2025
PG 3
We have been franchising restaurants in Canada since 1992
and have grown into one of the country’s most reliable
restaurant franchisors.
We are passionate about serving authentic fish & chips to
Canadians, which means every Joey’s restaurant hand-cuts
and batters each piece of fish.
We use sustainably sourced seafood because we believe doing
good tastes better, and we’ll prove it to you with every visit.
We also care about the environment which is why most of our
seafood is sustainably sourced, and we have eco-friendly take-
out packaging.
Joey’s Fish Shack Investor Guide 2025
PG 4
Why FasT Casual
Seafood?
• Customers are looking for low-fat, healthier protein
options and the emegence of fast casual seafood has
seen an upwards growth in popularity.
• Fish is tied to a wide variety of culinary heritages from
Mediterranean, Asian, North America, British & more
making it a very inclusive food category.
• Considered a good option for vegetarians that allow fish
in their diet.
• Lower amount of competition compared to other food
categories creating lots of growth opportunities.
• Growing trend, the popularity of seafood and our trend
sensitive menu ensures we are current with flavours at
all times.
Joey’s Fish Shack Investor Guide 2025
PG 5
We’re
Growing
Fast!
29% brand sales growth in 2024
$894,000 in yearly sales* on average with Joey’s Fish Shack
10 projected locations in 2025
*based on the top 25% of AUV.
Joey’s Fish Shack Investor Guide 2025
PG 6
Our group
Joey’s Franchising Group operates loved and recognized brands like
Joey’s Seafood Restaurants, Streats, and Joey’s Fish Shack & more for
over 40 years.
Furthermore, Joey’s Franchising Group has great buying power, which
provides lower food costs for our franchise partners.
We believe the next generation does not want to sit inside a typical
fast casual store, they want to go to their local spot that feels
personable, which is why it’s our goal to create franchises that curate
& offer local experiences.
200+ Years of Restaurant Experience
40+ Years in Business
Joey’s Fish Shack Investor Guide 2025
PG 7
Advantages
• Less Staff - Joey’s Fish Shack requires fewer employees
because of our unique operations, menu and facility design
meaning more cost savings.
• Lower Franchise Fees - Considerably less than many other
concepts
• Good Locations - We fill a market niche with little competition
and provide developers & landlords an exciting option compared
to “ordinary” concepts in the market today. We also handle all
negotiations and real estate hunting for you.
• Unique - Mid priced, high quality neighbourhood fast casual with
little competitors nationally.
• Longevity - Because we’ve been around for over 40 years,
there’s a proven track record and less risk you incur.
Joey’s Fish Shack Investor Guide 2025
PG 8
The numbers
• Average location size: 1,500 sq/ft
(Rent* $4375/mo based on $35 sq/ft)
• Average staff needed: 8 - 12
• Average food cost*: 26%
• Average crew labour*: 21%
• Top performing Joey’s locations hit $1.1m in revenue.
Rent* Based on average location across Canada. Base rent only.
Sales* Based on markets with over 30k population with location in operation over 12 months.
Food Cost* Based on ideal recipe costs on products cost analysis breakdown.
Crew Labour* Based on profit and loss statements submitted from top performing locations in 2020.
Joey’s Fish Shack Investor Guide 2025
PG 9
Our customers
FAMILIES
Joey’s Fish Shack Primary Target For Locations
AVG. HOUSEHOLD INCOME
$141, 436
RESIDENCY
Own
OCCUPATION
Mixed
FRIENDS & ROOMIES
Joey’s Fish Shack Secondary Target For Locations
AVG. HOUSEHOLD INCOME
$68,137
RESIDENCY
Rent
OCCUPATION
Service Sector / White Collar
AVG. HOUSEHOLD NET WORTH
$572,677
EDUCATION
College/ High School
FAMILY LIFE
Mixed
AVG. HOUSEHOLD NETWORTH
$185,813
EDUCATION
University/ High School
FAMILY LIFE
Younger Singles & Couples
Joey’s Fish Shack Investor Guide 2025
PG 10
Ownership
Qualifications
We love working with passionate and driven partners. Below are things
we think are important to be able to be a successful business partner:
When awarding franchises, we look for the following key
attributes:
• A positive and ongoing attitude
• Good business acumen and business financial knowledge
• Strong problem-solving skills and the ability to see projects to
through to completion
• Well-rounded people leadership and communication abilities
• Hands-on ownership is preferred, but an operating partner should
hold a minimum of 20% interest in the business if the majority owner
is not a day-to-day operator
• Food-service experience is a plus, but not a prerequisite
• Strong love for working with people