Dual Investor Guide 2025
Dual Investor Guide 2025
PG 3
Sea the difference
globally inspired
Food can make.
We have been franchising restaurants in Canada since 1992
and have grown into one of the country’s most reliable
restaurant franchisors.
Our food is inspired from the streets, blending flavours and
delivering them in surprisingly delicious ways. We do this by
using only high-quality ingredients to provide excellence at
all times.
We also care about the environment. We use sustainably
sourced seafood and eco-friendly take-out packaging because
we believe that doing good tastes better - we'll prove it to you
with every visit.
Dual Investor Guide 2025
PG 4
We’re growing
fast!
JOEY’s fish shack
1.25m in yearly sales on average with dual
Joeys Fish Shack & Streats locations
10 projected locations in 2025
Streats
20% brand sales growth in 2024
10 projected locations in 2025
Dual Investor Guide 2025
PG 5
Our group
Joey’s Franchising Group operates loved and recognized brands like
Joey’s Seafood Restaurants, Streats, and Joey’s Fish Shack & more for
over 40 years.
Furthermore, Joey’s Franchising Group has great buying power, which
provides lower food costs for our franchise partners.
We believe the next generation does not want to sit inside a typical
QSR store, they want to go to their local spot that feels personable,
which is why it’s our goal to create franchises that curate & offer a
sense of belonging.
200+ Years of Restaurant Experience
40+ Years in Business
Dual Investor Guide 2025
PG 6
Advantages of dual
• Less Staff - Our dual concept requires fewer employees
because of our unique operations, menu, and facility design,
meaning more cost savings.
• Lower Franchise Fees - Considerably less than many other
concepts, especially with two brands.
• Good Locations - We fill a market niche with little competition
and provide developers & landlords awith an exciting option
compared to “ordinary” concepts in the market today. We also
handle all negotiations and real estate hunt for you.
• Unique - Mid priced, high quality neighbourhoods, fast and
casual with few competitors nationally.
• Longevity - Because we’ve been around for over 40 years, there
is a proven history and this provides less risk to you.
Dual Investor Guide 2025
PG 7
The numbers
• Average location size: 2000 sq/ft
• Average staff needed: 8 - 12
• Average food cost*: 26%
• Average crew labour*: 21%
• Top performing Streats locations hit $950,000
and Joey’s Fish Shack hit $1,000,000 in revenue.
Rent* Based on average location across Canada. Base rent only.
Sales* Based on markets with over 30k population with location in operation over 12 months.
Food Cost* Based on ideal recipe costs on products cost analysis breakdown.
Crew Labour* Based on latest submitted profit and loss statements from top performing locations.
Dual Investor Guide 2025
PG 8
Our customers
FAMILIES
Primary Target For Locations
AVG. HOUSEHOLD INCOME
$141, 436
RESIDENCY
Own
OCCUPATION
Mixed
FRIENDS & ROOMIES
Secondary Target For Locations
AVG. HOUSEHOLD INCOME
$68,137
RESIDENCY
Rent
OCCUPATION
Service Sector / White Collar
AVG. HOUSEHOLD NET WORTH
$572,677
EDUCATION
College/ High School
FAMILY LIFE
Mixed
AVG. HOUSEHOLD NETWORTH
$185,813
EDUCATION
University/ High School
FAMILY LIFE
Younger Singles & Couples
Dual Investor Guide 2025
PG 9
Ownership
Qualifications
We love working with passionate and driven partners. Below are things
we think are important to be able to be a successful business partner:
When awarding franchises, we look for the following key
attributes:
• A positive and ongoing attitude
• Good business acumen and business financial knowledge
• Strong problem-solving skills and the ability to see projects to
completion
• Well-rounded people leadership and communication abilities
• Hands-on ownership is preferred, but an operating partner should
hold a minimum of 20% interest in the business if the majority owner
is not a day-to-day operator
• Food-service experience is a plus, but not a prerequisite
• Strong love for working with people
Dual Investor Guide 2025
PG 10
Investment
Initial Franchise Fee
Opening Promotion Fee
Signage
Lease Deposit
Permits, Drawings and Deposits
Leasehold Improvements & Fixtures
Furniture, Equipment & Smallwares
Opening Inventory
Business Licences & Permits
Training & Pre-Opening
Third Party Contracts
Expenses During Training
Professional Fees (Legal & Accounting)
Total Estimated Cost*
Fees
Monthly Royalty Fee From Sales
Advertising Fee
$45,000 to $45,000
$5,000 to $5,000
$12,000 to $21,000
$10,000 to $15,000
$11,500 to $25,000
$190,000 to $275,000
$140,000 to $200,000
$10,000 to $15,000
$250 to $2,500
$10,000 to $10,000
$300 to $400
$3,000 to $5,000
$5,000 to $10,000
$442,050 to $628,900
5%
3%
*Unless expressly stated to the contrary, none of the costs comprising the Estimate are refundable. The Estimate has been prepared on the
basis of the square footage noted. Changes in the size of the Location will impact development costs. The estimated cost of leasehold im-
provements and fixtures assumes a leasehold improvement allowance equal to $20.00 per sq/ft which has been subtracted in the cost of
the Leasehold improvements.In the event that the landlord declines to provide an allowance, or provides a lesser allowance, Franchisee’s
cost of developing the Location will increase commensurately.
Leaseholds and Fixtures includes Construction Management Fee. The Estimate does not account for any upgrades/options in respect
of the equipment, leased equipment (signage, dishwasher, communications equipment), or incidental costs incurred at the option of the
Franchisee. All amounts listed above are exclusive of GST, PST, and HST, where applicable. PST or HST (depending on the province) is
payable on most of the above costs, and GST or HST (again, depending on the province) is generally payable on all of the above costs, but
may be recoverable by Franchisee. The Estimate is based, in large part, on Franchisor’s historical experience in developing Joey’s restau-
rants. Franchisee’s actual costs of establishment may vary from the Estimate, based on construction rates in the Franchisee’s region, the
present-day economy, and other factors beyond the Franchisor’s control.