Dual Investor Guide 2025

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Dual Investor Guide 2025

Dual Investor Guide 2025

PG 3

Sea the difference

globally inspired

Food can make.

We have been franchising restaurants in Canada since 1992

and have grown into one of the country’s most reliable

restaurant franchisors.

Our food is inspired from the streets, blending flavours and

delivering them in surprisingly delicious ways. We do this by

using only high-quality ingredients to provide excellence at

all times.

We also care about the environment. We use sustainably

sourced seafood and eco-friendly take-out packaging because

we believe that doing good tastes better - we'll prove it to you

with every visit.

Dual Investor Guide 2025

PG 4

We’re growing

fast!

JOEY’s fish shack

1.25m in yearly sales on average with dual

Joeys Fish Shack & Streats locations

10 projected locations in 2025

Streats

20% brand sales growth in 2024

10 projected locations in 2025

Dual Investor Guide 2025

PG 5

Our group

Joey’s Franchising Group operates loved and recognized brands like

Joey’s Seafood Restaurants, Streats, and Joey’s Fish Shack & more for

over 40 years.

Furthermore, Joey’s Franchising Group has great buying power, which

provides lower food costs for our franchise partners.

We believe the next generation does not want to sit inside a typical

QSR store, they want to go to their local spot that feels personable,

which is why it’s our goal to create franchises that curate & offer a

sense of belonging.

200+ Years of Restaurant Experience

40+ Years in Business

Dual Investor Guide 2025

PG 6

Advantages of dual

• Less Staff - Our dual concept requires fewer employees

because of our unique operations, menu, and facility design,

meaning more cost savings.

• Lower Franchise Fees - Considerably less than many other

concepts, especially with two brands.

• Good Locations - We fill a market niche with little competition

and provide developers & landlords awith an exciting option

compared to “ordinary” concepts in the market today. We also

handle all negotiations and real estate hunt for you.

• Unique - Mid priced, high quality neighbourhoods, fast and

casual with few competitors nationally.

• Longevity - Because we’ve been around for over 40 years, there

is a proven history and this provides less risk to you.

Dual Investor Guide 2025

PG 7

The numbers

• Average location size: 2000 sq/ft

• Average staff needed: 8 - 12

• Average food cost*: 26%

• Average crew labour*: 21%

• Top performing Streats locations hit $950,000

and Joey’s Fish Shack hit $1,000,000 in revenue.

Rent* Based on average location across Canada. Base rent only.

Sales* Based on markets with over 30k population with location in operation over 12 months.

Food Cost* Based on ideal recipe costs on products cost analysis breakdown.

Crew Labour* Based on latest submitted profit and loss statements from top performing locations.

Dual Investor Guide 2025

PG 8

Our customers

FAMILIES

Primary Target For Locations

AVG. HOUSEHOLD INCOME

$141, 436

RESIDENCY

Own

OCCUPATION

Mixed

FRIENDS & ROOMIES

Secondary Target For Locations

AVG. HOUSEHOLD INCOME

$68,137

RESIDENCY

Rent

OCCUPATION

Service Sector / White Collar

AVG. HOUSEHOLD NET WORTH

$572,677

EDUCATION

College/ High School

FAMILY LIFE

Mixed

AVG. HOUSEHOLD NETWORTH

$185,813

EDUCATION

University/ High School

FAMILY LIFE

Younger Singles & Couples

Dual Investor Guide 2025

PG 9

Ownership

Qualifications

We love working with passionate and driven partners. Below are things

we think are important to be able to be a successful business partner:

When awarding franchises, we look for the following key

attributes:

• A positive and ongoing attitude

• Good business acumen and business financial knowledge

• Strong problem-solving skills and the ability to see projects to

completion

• Well-rounded people leadership and communication abilities

• Hands-on ownership is preferred, but an operating partner should

hold a minimum of 20% interest in the business if the majority owner

is not a day-to-day operator

• Food-service experience is a plus, but not a prerequisite

• Strong love for working with people

Dual Investor Guide 2025

PG 10

Investment

Initial Franchise Fee

Opening Promotion Fee

Signage

Lease Deposit

Permits, Drawings and Deposits

Leasehold Improvements & Fixtures

Furniture, Equipment & Smallwares

Opening Inventory

Business Licences & Permits

Training & Pre-Opening

Third Party Contracts

Expenses During Training

Professional Fees (Legal & Accounting)

Total Estimated Cost*

Fees

Monthly Royalty Fee From Sales

Advertising Fee

$45,000 to $45,000

$5,000 to $5,000

$12,000 to $21,000

$10,000 to $15,000

$11,500 to $25,000

$190,000 to $275,000

$140,000 to $200,000

$10,000 to $15,000

$250 to $2,500

$10,000 to $10,000

$300 to $400

$3,000 to $5,000

$5,000 to $10,000

$442,050 to $628,900

5%

3%

*Unless expressly stated to the contrary, none of the costs comprising the Estimate are refundable. The Estimate has been prepared on the

basis of the square footage noted. Changes in the size of the Location will impact development costs. The estimated cost of leasehold im-

provements and fixtures assumes a leasehold improvement allowance equal to $20.00 per sq/ft which has been subtracted in the cost of

the Leasehold improvements.In the event that the landlord declines to provide an allowance, or provides a lesser allowance, Franchisee’s

cost of developing the Location will increase commensurately.

Leaseholds and Fixtures includes Construction Management Fee. The Estimate does not account for any upgrades/options in respect

of the equipment, leased equipment (signage, dishwasher, communications equipment), or incidental costs incurred at the option of the

Franchisee. All amounts listed above are exclusive of GST, PST, and HST, where applicable. PST or HST (depending on the province) is

payable on most of the above costs, and GST or HST (again, depending on the province) is generally payable on all of the above costs, but

may be recoverable by Franchisee. The Estimate is based, in large part, on Franchisor’s historical experience in developing Joey’s restau-

rants. Franchisee’s actual costs of establishment may vary from the Estimate, based on construction rates in the Franchisee’s region, the

present-day economy, and other factors beyond the Franchisor’s control.

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